(DOWNLOAD) "Why Engineers Need to Grow a Long Tail" by Bill Hammack # eBook PDF Kindle ePub Free

August 06, 2021

eBook details

Title: Why Engineers Need to Grow a Long Tail
Author : Bill Hammack
Release Date : January 26, 2010
Genre: Engineering,Books,Professional & Technical,Science & Nature,Essays,
Pages : * pages
Size : 480 KB

Description

Often the details of new media get lost in an alphabet soup that usually begins with an "i" - the iPod, the iPad, the iTouch. Yet the essence of new media is not in these devices, but in their use. This short primer shows engineers how to think about new media by focusing on the deeper issues of communicating in this new user- generated era. Readers will grasp the mindset of new media; an under- standing that will long outlast the latest social networking tools. It will empower practicing engineers to develop new, powerful ways to help the public understand what engineers do and why engineering is important; but perhaps most importantly this primer gives engineers the foundation for reaching the next generation of innovative engineers.